User acquisition
Choose a category to find answers to your questions:
Common
I already use some Xsolla products and want to enable Partner Network. What do I need to do?
You can enable Partner Network in your Publisher Account, as described in the Partner Network integration flow. Before integrating the solution, contact your Customer Success Manager or email to csm@xsolla.com to clarify if you need to sign an addendum to your license agreement.
Do you support integration with third-party tracking services?
Xsolla provides our proprietary tracking technology that you can learn more about in the Tracking analytics section. You can request an integration with any external tracking services. To learn more details, contact your Customer Success Manager or email to csm@xsolla.com.
Can I edit an already-running campaign?
You can edit all the settings before you launch the campaign. After launching you can edit only the following:
- increase the parameters (e.g., Revenue share or participation period)
- enable additional options
Can I stop a campaign before its expiration?
Yes, you can stop the campaign by a request to your Customer Success Manager or email to csm@xsolla.com. After the campaign is stopped, it won’t be available for new creators and affiliate networks. Tracking links and promo codes will be effective until the Revenue share end date for collaborators who joined before the campaign was stopped.
Where can I find detailed sales statistics, including Revenue sharing data?
Go to Main Menu > Accounting > Transaction registry. Here you can find detailed statistics for all the transactions including User Acquisition fee. You can download this data in the CSV or XLS format by clicking the Download transaction report.
How do I receive payouts under Partner Network?
Payouts under Partner Network are included in the standard payouts for partners. You can find information about these payouts in the User Acquisition fee column in the Transactions table.
How long does it take to have my new Xsolla Partner Network campaign reviewed and approved?
Usually it takes 3-5 working days.
Can I set the Revenue share percentage to more than 50%?
If you want to set the Revenue share percentage at 50% or more, contact your Customer Success Manager or email to csm@xsolla.com.
Do you have campaign localization?
Automatic localization for the campaign content is not provided, but you can create different campaigns with necessary localized texts for appropriate audiences.
Where can I track campaign statistics?
To find the detailed statistics for your campaigns, go to the Statistics tab. Here, you can learn data about all the campaigns or choose the necessary one by using the filters.
Where can I find information about who’s joined my campaign?
Go to the Statistics tab and scroll to Performance Breakdown and Timeline dashboards. Here, you will see the partners’ performance data and the list of partners who have joined the campaign. You can export performance reports in the CSV and XML formats by clicking the Export full report or Export contacts.
Can I add promo materials to the launched campaign?
You can add promo materials in editing mode. Choose your campaign, click Edit campaign in the menu and add the link to promo materials or download a file via the Game Profile tab.
How can I put call-to-action buttons on promo materials?
While creating promo materials for your program, add clickable call-to-action buttons (e.g, for purchasing in-game items). If you want to promote your game worldwide, you should translate all the call-to-action buttons. It’s recommended that you provide source files of your promo materials, so creators and affiliates can adjust, localize and personalize them as needed without your assistance.
Creator campaigns
Can I make a creator partner campaign available only for certain creators?
To make the campaign available for certain creators, go to the Campaign settings step in the creation mode or Partner requirements tab in the editing mode and scroll to the Exceptions section. In the White list, you can add creators who will get access to your campaign.
You can also invite certain creators to the campaign. Learn more about this function in the instruction on how to invite creators to campaign.
Do you have your own base of creators who will be notified about my campaign? Do I need to invite creators to join the campaign?
There are many ways to work with creators. Xsolla collaborates with a huge number of creators who receive weekly newsletters about recently launched campaigns.
You can also invite certain creators to the campaign. Learn more about this function in the instruction on how to invite creators to campaign.
What is the difference between Accepted and Active statuses for the creator campaign?
Accepted means the creator joined the campaign, while Active means they brought at least 5 purchases with their tracking link.
Where can I set the minimum/maximum requirements for the creators’ channel?
Go to the Campaign settings step in creating mode or to the Partner Requirements tab in editing mode and scroll to the Campaign Requirements section.
What minimum/maximum requirements should I put for the creators’ channel?
You can set any requirements to your campaign. To set optimal requirements for the creators’ channel, learn the recommendations for creator campaigns.
What values should I put for the Revenue sharing end date, the participation end date, and the Revenue share percentage?
You can set any values you feel are suitable. To set optimal values for these parameters and target more effective game promotion, learn the recommendations for creator campaigns.
We haven’t released the playable game version yet, but we already started to sell pre-orders. Can we launch a campaign?
For a game that is not released yet, you can create and launch a campaign with test game keys and add promotional materials to motivate content creators to represent your future game. You can also launch an additional campaign for affiliate networks because they don’t need access to the game to drive sales.
How does promo codes distribution work?
While creating or editing a campaign, you can enable promo codes distribution. It allows creators who joined the campaign to create a custom code, distribute it to their audience, and motivate users to make purchases with a discount. This option is not required and totally up to the creators.
Can I create and launch a campaign in a test mode?
You are free to launch the campaign in a test mode to track the statistics and learn how the campaign works with different parameters. After analysing the test campaign performance, you can launch a modified live campaign.
What parameters should I set for campaigns with a free-to-play business model?
You can set the parameters that you feel are most suitable. To set the optimal settings for campaigns with the free-to-play business model, learn the recommendations for creator campaigns.
Affiliate networks’ campaigns
What kinds of traffic can I exclude while creating a campaign?
You can restrict the following types of traffic:
- social media marketing
- contextual advertising
- pop-up ads
- mailings
- incentivized traffic
- mobile traffic
- others
Where can I exclude particular traffic types when creating a campaign?
Go to the Campaign settings step in the creation mode or to the Partner Requirements tab in the editing mode and scroll to the Campaign Requirements section.
What are promo materials and what formats should I use?
Promo materials are products branded with your logo or slogan and distributed to promote your brand, corporate identity, or event. Creators and affiliate networks work with all file format types. You can find preferable formats for each material type (banner, logo, etc.) in the section about promo materials.
How does the process for affiliate networks integration work in the campaign?
After you create a campaign, it appears on the dashboard with all campaigns you’ve created. This dashboard is to the affiliate networks and they choose campaigns that they want to work with. The next step is generating tracking links for every chosen campaign on the Xsolla side and sharing it with the affiliate networks. After you test the links, an affiliate campaign starts.
What is the optimal Revenue share percentage?
The most suitable Revenue share percentage for affiliate networks’ campaign is 30-50%. It’s also recommended that you pay attention to the overall game cost — with a lower cost you should set a higher Revenue share percentage.
What is the optimal participation end date for the campaign?
It’s recommended that you set the campaign duration to no less than six months to give affiliate networks enough time to learn your campaign. You can also stop the campaign ahead of schedule as needed.
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