Xsolla Partner Ecosystem

Overview

Xsolla Partner Ecosystem is a marketplace of gaming industry third-party vendors and services that can improve and innovate Xsolla solutions and provide additional value to game developers. The marketplace is available to game developers who work with Xsolla via their business account.

Partners who join the Ecosystem can access Xsolla resources such as revenue sharing referral agreements, co-marketing, and technical integrations. This allows partners to attract game developers who work with Xsolla to their product or service and reduce costs for lead generation.

Every partner on the marketplace has the following characteristics, assigned by Xsolla after partnership review:

• Partnership tier is your standing within Xsolla’s marketplace. Tiers are ordered: Base, Verified, Preferred, Platinum. The more deliverables and activations you complete, the higher the tier you reach. You can move up at any time, and Verified is the minimum tier to appear on the marketplace.
• Badges describe individual attributes of your product or your terms — for example, a discount for game developers who work with Xsolla, or a ready-made technical integration. Badges are independent of tiers and you can hold several at once.

Requirements

To join the Xsolla Partner Ecosystem, you must meet the following criteria:

• Serve or specialize in the gaming industry.
• Don’t compete with Xsolla solutions.
• Provide three references from customers in the gaming industry.
• Complete a vendor profile: logo, description, category, platform, headquarters, use cases, etc.

Xsolla also reviews your business model, state of good standing, and fit with the Ecosystem. Meeting these criteria makes you eligible to join the Ecosystem, but doesn’t guarantee placement on the marketplace or tier promotions.

After validating your partnership application, Xsolla creates your vendor profile from the information you submitted and gives you access to it. You can add more details at any time, for example:

• game development stages and platforms the product or service specializes in
• use cases for your product or service
• relevant videos

Partnership tiers

On the marketplace, vendors and services are grouped into the following partnership tiers:

• Base
• Verified
• Preferred
• Platinum

Once you meet the requirements of a higher tier, Xsolla moves you to that tier and you gain access to more benefits.

Base

Base is the entry tier. Your vendor profile stays hidden from the marketplace until Xsolla confirms your testimonial and moves you to the Verified tier. You can keep building out your profile while it’s hidden.

Requirements:

• general requirements
• a signed MNDA
• passing the internal Xsolla review

Verified

Verified is the first tier that appears publicly on the marketplace. Xsolla has confirmed your customer references and your published testimonials, so game developers browsing the catalogue can see your profile.

Requirements:

• all Base tier requirements
• an extended vendor profile, including media and pricing information
• at least one published testimonial with the author’s name, position, and quote
• a good-faith working relationship with Xsolla

To maintain the Verified tier:

• stay active — for more information, refer to the Partner activity section
• no unresolved compliance or conduct issues

Preferred

Preferred is the first tier that carries additional benefits. You have an active signed referral agreement with Xsolla, and Xsolla prioritizes your profile on the marketplace and in Xsolla events invitations.

Requirements:

• all Verified tier requirements
• a signed mutual referral agreement
• referral tracking via Salesforce

Preferred tier benefits:

• prioritized marketplace profile visibility
• a Preferred emblem on your vendor profile
• prioritized inclusion in Xsolla events as a recommended partner
• eligibility for co-marketing activities: events, content, social, and annual event planning
• eligibility to attend exclusive partner events
• the opportunity to join a custom-designed annual bundle sponsorship program
• eligibility for account mapping via Crossbeam

To maintain the Preferred tier:

• stay active — for more information, refer to the Partner activity section
• an active referral agreement
• an annual check-in with Xsolla, which can be handled asynchronously through an account update

Platinum

Platinum is the highest partnership tier and a public confirmation of your leadership in your category. Xsolla assigns you to this tier, and the tier involves commitments on both sides.

Requirements:

• all Preferred tier requirements
• at least 12 months at the Preferred tier in good standing
• demonstrated referral activity and measurable outcomes for developers: case studies, analytics, transparent pricing
• global recognition or category leadership
• an executive-level relationship between Xsolla and your company
• positive customer feedback: reviews, references, case studies

To maintain the Platinum tier:

• stay active — for more information, refer to the Partner activity section
• participation of your executive in one-on-one account mapping
• an annual joint review of the partnership

Platinum tier benefits:

• top-of-category placement on the marketplace and recognition in Xsolla events
• a Platinum emblem on your vendors profile
• an opportunity for an enhanced share in the referral program
• a discount on the published price of sponsorship packages for each event
• an annual strategic discussion with an Xsolla executive
• early access to Xsolla beta programs
• thought leadership and podcast features
• inclusion in Xsolla press materials, events, and partner announcements

Partner benefits

The table compares the benefits that each partnership tier gives. Badges are not included in the table, they are independent of tiers and are described in the Badges section below.

Badges

Badges group partners into collections in the marketplace catalogue, so game developers can browse all partners with a given badge in one place. You can hold several badges at once.

Partnership engagement flow

Regardless of your goals and tier, you are required to complete a standardized engagement process. This keeps the partnership records accurate from the outset. Xsolla provides several integration pathways, tailored to your readiness, shared objectives, and the fit with Xsolla product priorities.

The standardized engagement flow consists of the following steps:

1. Application. Fill out a partnership intake form. Make sure you meet all the requirements and can confirm your eligibility. This step is required even if you don’t want to create a vendor profile.

2. Onboarding. This step includes signing an MNDA and aligning with Xsolla on partnership goals, such as referral participation, technical collaboration, or co-marketing.
3. Defining partnership opportunities. This step includes evaluation of applicable partnership models through technical reviews, discussions, compliance checks, product meetings, etc. The duration of this assessment phase may vary based on the complexity of the engagement and the level of leadership support. Possible partnership opportunities:
   • marketplace profile
   • co-marketing or sponsorship
   • referral program
   • technical integrations
   • mergers and acquisitions
4. Signing agreements. You can sign agreements with Xsolla in stages, to enable action on specific parts of the partnership. You can also add addendums to signed agreements to formalize additional partnership aspects. The most common agreements are:
   • Referral agreement — defines terms for shared lead generation through Xsolla Ecosystem.
   • Co-marketing agreement — defines joint promotional activities, campaign timelines, and shared marketing responsibilities.
   • Technical integration agreement — specifies integration scope, technical milestones, and resource allocation.
   • Mergers and acquisitions agreement — defines roles, responsibilities, and expectations for joint ventures.
   • Discount agreement — defines the discount you offer to game developers who work with Xsolla and the terms it applies under
5. Grow with Xsolla. Access resources, collaborate with other partners, earn badges, move up to the Verified, Preferred, or Platinum tier, and promote yourself across the Xsolla Partner Ecosystem.

Partner activity

To keep your profile on the marketplace, stay active at least once every 12 months. Activity includes:

• a profile update
• a referral sent or received
• an agreement signed or renewed
• a response to a request from a game developer
• a completed co-marketing campaign

At the Preferred and Platinum tiers, the activity must be a referral or new profile content, not only a profile update.

If there is no activity for 12 consecutive months, your status changes to Inactive and your profile becomes hidden on the marketplace. To return to the marketplace, update your profile and get confirmation from Xsolla. Your partnership tier doesn’t change.

Tier downgrade and termination of partnership

In every case except removal at Xsolla’s discretion, Xsolla hides your vendor profile but keeps your data, so you can resume the partnership. Xsolla notifies you by email about any change to your status. Xsolla can move you to a lower tier if you no longer meet its requirements. Becoming Inactive doesn’t change your tier.

Xsolla reserves the right to remove any partner from the Ecosystem or decline any partnership application at any time.