How to manage game streams and pricing

Glossary

Game stream
A game uploaded to the cloud and available to users for a seamless game experience. Setting up game streams allows you to manage your game’s regional availability and prices.
Coverage
Geographical areas where your game is available with a lower ping. This setting enables you to ensure seamless gaming experiences for users in regions where you are planning to reach your target audience.
User price

The end user price in US dollars per 1 hour of playtime. Based on your needs and streaming server costs, you can allocate different pricing across regions.

The end user price is calculated using the formula:

\begin{aligned} \text{User price} = \text{Self cost} + \text{Fixed fee} + \text{Xsolla fee} \end{aligned}

Legend:

  • User price — the end user price in US dollars per 1 hour of playtime.
  • Self cost — game hosting and streaming cost on server per 1 hour in US dollars.
  • Fixed fee — fee you want to charge for 1 hour of playtime in US dollars.
  • Xsolla fee — Xsolla fee calculated as a percentage of the revenue you earn.

How to set it up

  1. In your project in Publisher Account, go to the Distribution > Cloud Gaming section.
  2. In the game pane, click Edit.
  3. Go to the Coverage and pricing tab.
  4. In the Coverage block, click the dot on the map in the necessary region.
  5. In the modal window that opens, select a server type per your game’s hardware requirement: High or Ultra. In some regions, only one server type is available.
  6. Close the modal window. On the map, a selected coverage area is indicated by a color-filled dot.
  7. If you want to remove some of the areas, choose the corresponding dot on the map and click Remove.
Note
You can’t add several servers with the same type for the same region.
  1. In the Pricing block, specify the fee in US dollars you want to charge for 1 hour of playtime in the selected region. You can set this value based on a ratio of the game’s cost to its playtime. For example, if the local copy of your game costs 60 US dollars and provides an average of 30 hours of playtime, you can set the fee to 2 US dollars per hour.
Note
The end user price, Xsolla fee, and your revenue are automatically calculated and displayed below in the block.
  1. Click Save changes and confirm your action.
  2. To make changes available to users, click Publish cloud project.
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Last updated: July 8, 2026

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