How to create Mailchimp merge tags

How it works

A merge tag is a unique, text-based identifier that corresponds to account data, such as an audience field. Merge tags are used to insert personalized or dynamic content into your emails. For example, you can use the * |FNAME| * tag to insert the user’s name into the email: Hello, * |FNAME| *. Refer to Mailchimp documentation for more information about merge tags.

You can create merge tags for the properties of user’s accounts in Xsolla’s system (i.e. user name, birth date, nickname, gender, etc.) and use this data for your email newsfeed.

Who can use it

Partners who export their users to Mailchimp.

How to get it

To create a Mailchimp merge tag:

1. In your project in Publisher Account, go to the Login section.
2. Select the login option and go to the Users section.
3. Click Mailchimp and select Edit merge tags in the menu.
4. Click Add tag and fill in the following fields:
   • Field to export — select one of the following properties of a user’s account from a dropdown list:
     • Nickname
     • Birth date
     • First name
     • Last name
     • Gender
     • Server custom ID
   • Field label — a label for the field that will be displayed in Mailchimp. Maximum length: 50 characters.
   • Merge tag. Should not contain spaces. Maximum length: 10 characters.
5. Click Confirm.