Rosters

How it works

A roster is a list of creators used to manage access and track performance in your campaigns. You can use rosters to:

• Pre-approve campaign participants — before launching a campaign, create a preliminary list and send it to a colleague or manager for review.
• Auto-approve creators to join a campaign — use the roster as an allowlist.
• Restrict access to campaigns for specific creators — use the roster as a blocklist.
• Track creators’ performance — generate reports on rosters coverage, filtered by game or time period.

You can create rosters in the following ways:

• Manually add creators from the Xsolla Partner Network database.
• Manually add YouTube or Twitch channels.
• Upload a list via CSV file.

How to set it up

Create roster

1. Open your Publisher Account and go to the User acquisition > Creator marketing > Rosters section.
2. Click Create roster.
3. Specify the roster name and click Create.

The created roster will be empty. To start using it, add creators via one of the methods described in the tabs below.

• Add creators from Xsolla Partner Network database
• Add creators outside Xsolla Partner Network database
• Add creators via CSV file

1. Open your Publisher Account and go to the User acquisition > Creator marketing > Creators section.
2. Open the profile of the desired creator. Use the search bar if needed.
3. Click Add to roster.

4. In the modal window, select the roster and click Add.

Once a creator is successfully added to the roster, you’ll see the Creator added notification. You can click it to go directly to the roster for further actions.

1. Open your Publisher Account and go to the User acquisition > Creator marketing > Rosters section.
2. Open the necessary roster and click Add creators.

3. On the Manually tab, select the platform: Twitch or YouTube.
4. Enter Twitch usernames or YouTube channel names that you want to add.

Note

Enter one creator username per line. Don’t use spaces or commas. Manually added creators must have valid YouTube or Twitch channels.

Duplicates are not processed and excluded from the upload output.

5. Click Add.

Note

If some creators could not be added, their list will be displayed on the screen. You can either expand the list or download it in CSV format.

1. Open your Publisher Account and go to the User acquisition > Creator marketing > Rosters section.
2. Open the necessary roster and click Add creators.

3. On the Upload CSV tab, select the desired action:
   • Add — to add new creators to the roster.
   • Replace — to update the roster. In this case, the current roster is fully replaced by the one from the CSV file.

Note

Before uploading the CSV file, check the How to compose a CSV file guidelines and ensure your data matches the required format.

4. Click Upload and add your CSV file.

5. Click Add.

Note

If some creators could not be added, their list will be displayed on the screen. You can either expand the list or download it in CSV format.

Invite creators to campaign

1. Open your Publisher Account and go to the User acquisition > Creator marketing > Rosters section.
2. Open the desired roster.
3. Click ••• next to a creator and select Invite to campaign.

4. In the modal window, fill in the following fields:
   • Campaign. In the drop-down list, select the campaign you are inviting the creator to.
   • Source. Choose the link the creator will use to join your campaign: either from the main page of the Xsolla Creator Account or from a dedicated domain for your game. This link opens when the campaign card button is clicked.
   • If you invite a creator from the Xsolla Partner Network database, select their main platform from the Creator's priority platform drop-down list — its metrics will be used to assess performance.
   • If the creator is not in the Xsolla Partner Network database, provide the URL to their channel and their email in the Creator info field.

1. 1. If you want to invite a creator by the channel, provide the channel link in one of the following formats:
      • https://www.youtube.com/channel/[uid]
      • https://www.youtube.com/c/[nickname]
      • https://www.twitch.tv/[nickname]
      • https://www.tiktok.com/[@username],
      where [uid] — creator's ID in the social media, [nickname] and [@username] — creator's nickname in social media.

1. • Message. Add the invitation text that will be displayed in the campaign card.

5. Click Invite.