Create program

Minimum requirements to run a program

Pay Station is integrated on a performance-optimized landing page.
Xsolla is an exclusive partner in terms of payments and billing on the game’s landing page (or in client, if revenue sharing is applied to in-game purchases).
A game has a desktop or a web version.

Program type selection

Choose the program type to promote your game in the most effective way:

Main program types. These programs are available to launch in Publisher Account. Within these programs you can distribute your game via collaborators with whom Xsolla is already cooperating.
Service program types. These new programs are designed to help drive more sales and users to your game. At the moment, the opportunity of implementing such programs is at the research stage. Let us know which ones are of interest to you by submitting applications in Publisher Account. After you submit them in Publisher Account, Xsolla will process your application and your Customer Success Manager will contact you.

Main program types

The program type for promoting games via content creators on YouTube, Twitch, etc. A game for this program type should have a playable version that allows influencers to create video content. Before completing the following steps, learn recommendations about influencer program parameters. It helps you to attract the most appropriate influencers and provide them with the most attractive conditions.

Go to Partner Network in your Publisher Account and click Create program.
On the Program type step:
1. Enter the program name.
2. Select the Influencers program type.
On the Game profile step:
1. Specify the following:
  - Game title
  - Genre
  - Game developer (optional)
  - Game publisher (optional)
  - Official website URL
  - Program description
  - Steam App ID (optional)
  - Release date (optional)
  - Link to promo materials (optional)
2. Select the game’s business model:
  - Premium
  - Free-to-play
3. Select the game’s platform:
  - PC
  - Steam
  - Mobile
  - Web

You can complete the game profile automatically from its Steam page. Click Autofill from Steam, enter your Steam App ID, and click Import.

On the Program settings step specify:
1. Program terms:
  - participation period
  - revenue sharing percentage
  - end of revenue sharing
  - time zone that determines the participation period and the end of revenue sharing
2. Landing page URL that is automatically converted to the unique tracking link. Each influencer who joins the program gets this link.
3. Whether requests are moderated. Require approval to join is enabled by default. This means that an influencer can apply to join your program, and you need to confirm or reject their participation in the program.
  You can disable request moderation. To do this:
  1. In White list field check the box Make the program available for white list only.
  2. Add influencer accounts that can join your program without additional moderation.
  In this case, your program will not be available to other influencers.
4. Landing page name that is shown in the program card in Influencer Account. The landing page must contain a call-to-action (game purchase).

You can specify the URL and the name for two or more landing pages.

Promo codes settings.
Game keys distribution settings.
Minimum size requirements for influencers channels (optional).
Audience exceptions (optional):
- White list. Influencers in this list always have access to the program. If you add influencers to both lists, they can still join your program.
- Black list. Influencers in this list do not have access to the program. If you add influencers to both lists, they can still join. If you add them to the black list after they have joined the program, they will still have access to it.
Program’s target audience (optional):
- Geo
- Languages
- Gender
- Age
Programs special terms (optional).

If you want to delay creating the program, click Save draft and exit. All your changes will be saved.

Click Submit program to complete program creation.

Service program types

Influencer sponsorship

The program type for promoting games by making sponsorship deals with content creators on YouTube, and Twitch.

Go to Partner Network in your Publisher Account and click Create program.
On the Program type step:
1. Enter the program name.
2. Select the Influencer sponsorship program type.

On the Game info step:
1. Specify the following:
  - Game name
  - Game link
  - Budget for sponsorship
2. Add any special information for the program (optional).

On the Influencer info step:
1. Specify the links to the profiles of influencers you want to work with.
2. Choose influencers from the recommended ones (optional).

Click Submit program to complete program creation.

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Last updated: October 10, 2024

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