Create a program

The program creation flow depends on the type you specify below:

Influencers

The program type for promoting games via content creators on YouTube, Twitch, etc.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Influencers program type.

Before completing the following steps, learn recommendations about influencer program parameters. It helps you to attract the most appropriate influencers and provide them with the most attractive conditions.

  1. On the Game profile step:
    1. Specify the following:
      • Game title
      • Genre
      • Game developer (optional)
      • Game publisher (optional)
      • Official website URL
      • Program description
      • Steam App ID (optional)
      • Release date (optional)
      • Link to promo materials (optional)
    2. Select the game’s business model:
      • Premium
      • Free-to-play
    3. Select the game’s platform:
      • PC
      • Steam
      • Mobile
      • Web

Note:
You can complete the game profile automatically from its Steam page. Click Autofill from Steam, enter your Steam App ID, and click Import.

  1. On the Program settings step specify:
    1. Program terms:
      • Participation period
      • Revenue sharing percentage
      • Revenue sharing end date. This is the last day on which the collaborator can get paid for a referral brought within the participation period.
    2. Landing page URL that is automatically converted to the unique tracking link. Each influencer who joins the program gets this link.
    3. Landing page name that is shown in the program card in Influencer Account. The landing page must contain a call-to-action (game purchase).

Note:
You can specify the URL and the name for two or more landing pages.

    1. Promo codes settings
    2. Game keys distribution settings
    3. Minimum size requirements for influencers channels (optional)
    4. Audience exceptions (optional):
      • White list. Influencers in this list always have access to the program. If you add influencers to both lists, they can still join your program.
      • Black list. Influencers in this list do not have access to the program. If you add influencers to both lists, they can still join. If you add them to the black list after they have joined the program, they will still have access to it.
    5. Distribution via Keymailer (optional)
    6. Program’s target audience (optional):
      • Geo
      • Languages
      • Gender
      • Age
    7. Programs special terms (optional)

Note:
If you want to delay creating the program, click Save draft and exit. All your changes will be saved.

  1. Click Submit program to complete program creation.

Affiliate networks

The program type for promoting games via an extensive database of affiliate networks.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Affiliate networks program type.

  1. On the Game profile step:
    1. Specify the following:
      • Game title
      • Genre
      • Game developer (optional)
      • Game publisher (optional)
      • Official website URL
      • Program description
      • Steam App ID (optional)
      • Release date (optional)
    2. Select the game’s business model:
      • Premium
      • Free-to-play
    3. Select the game’s platform:
      • PC
      • Steam
      • Mobile
      • Web
    4. Specify promotional materials (optional):
      • Upload promo files
      • Link to promo materials

Note:
You can complete the game profile automatically from its Steam page. Click Autofill from Steam, enter your Steam App ID, and click Import.

  1. On the Program settings step specify:
    1. Program terms:
      • Participation period
      • Revenue sharing percentage
      • Revenue sharing end date. This is the last day on which the collaborator can get paid for a referral brought within the participation period.
    2. Landing page URL that is automatically converted to the unique tracking link. Each influencer who joins the program gets this link.
    3. Landing page name that is shown in the program card in Influencer Account. The landing page must contain a call-to-action (game purchase).

Note:
You can specify the URL and the name for two or more landing pages.

    1. Excluded traffic types (optional):
      • Social media marketing
      • Search engine marketing
      • Mobile advertising
      • Mail-outs
      • Motivated traffic
      • Redirection
      • Other
    2. Program’s target audience (optional):
      • Geo
      • Languages

Note:
If you want to delay creating the program, click Save draft and exit. All your changes will be saved.

  1. Click Submit program to complete program creation.

Influencer sponsorship

The program type for promoting games by making sponsorship deals with content creators on YouTube, Twitch, and Twitter.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Influencer sponsorship program type.

  1. On the Game info step:
    1. Specify the following:
      • Game name
      • Game link
      • Budget for sponsorship
    2. Add any special information for the program (optional).

  1. On the Influencer info step:
    1. Specify the links to the profiles of influencers you want to work with.
    2. Choose influencers from the recommended ones (optional).

  1. Click Submit program to complete program creation.

Digital marketplaces

The program type for distributing game keys via popular video game marketplaces.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Digital marketplaces program type.

  1. On the Game info step:
    1. Specify the following:
      • Game name
      • Game is already out or not
      • Game link
    2. Add any special information for the program (optional).
  2. On the Marketplaces info step:
    1. Specify the links to the marketplaces you want to work with.
    2. Choose marketplaces from the recommended ones (optional).
  3. Click Submit program to complete program creation.

Digital distribution platforms

The program type for selling games distributed on popular digital platforms.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Digital distribution platforms program type.

  1. On the Game info step:
    1. Specify the following:
      • Game name
      • Game is already out or not
      • Game link
    2. Add any special information for the program (optional).
  2. On the Platforms info step:
    1. Specify the links to the distribution platforms you want to work with.
    2. Choose platforms from the recommended ones (optional).
  3. Click Submit program to complete program creation.

Mobile stores

The program type for distributing Android games via a variety of mobile stores.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Mobile stores program type.

  1. On the Game info step:
    1. Specify the following:
      • Game name
      • Game is already out or not
      • Game link
    2. Add any special information for the program (optional).
  2. On the Stores info step:
    1. Specify the links to the Android stores you want to work with.
    2. Choose Android stores from the recommended ones (optional).
  3. Click Submit program to complete program creation.

Web game distribution portals

The program type for promoting browser games via game distribution portals.

  1. Go to Partner Network and click Create program.
  2. On the Program type step:
    1. Enter the program name.
    2. Select the Web game distribution portals program type.

  1. On the Application acceptance step, check the program details and send the application to your Account Manager.

Note:
Before sending the application, learn all the requirements for web game distribution portals.

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