Create program
Contents
Minimum requirements to run a program
- Pay Station is integrated on a performance-optimized landing page.
- Xsolla is an exclusive partner in terms of payments and billing on the game’s landing page (or in client, if revenue sharing is applied to in-game purchases).
- A game has a desktop or a web version.
Program type selection
Choose the program type to promote your game in the most effective way:
- Main program types. These programs are available to launch in Publisher Account. Within these programs you can distribute your game via collaborators with whom Xsolla is already cooperating.
- Service program types. These new programs are designed to help drive more sales and users to your game. At the moment, the opportunity of implementing such programs is at the research stage. Let us know which ones are of interest to you by submitting applications in Publisher Account. After you submit them in Publisher Account, Xsolla will process your application and your Account Manager will contact you.
Main program types
The program type for promoting games via content creators on YouTube, Twitch, etc. A game for this program type should have a playable version that allows influencers to create video content. Before completing the following steps, learn recommendations about influencer program parameters. It helps you to attract the most appropriate influencers and provide them with the most attractive conditions.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Influencers program type.
- On the Game profile step:
- Specify the following:
- Game title
- Genre
- Game developer (optional)
- Game publisher (optional)
- Official website URL
- Program description
- Steam App ID (optional)
- Release date (optional)
- Link to promo materials (optional)
- Select the game’s business model:
- Premium
- Free-to-play
- Select the game’s platform:
- PC
- Steam
- Mobile
- Web
- Specify the following:
Note
You can complete the game profile automatically from its Steam page. Click Autofill from Steam, enter your Steam App ID, and click Import.
- On the Program settings step specify:
- Program terms:
- participation period
- revenue sharing percentage
- end of revenue sharing
- time zone that determines the participation period and the end of revenue sharing
- Landing page URL that is automatically converted to the unique tracking link. Each influencer who joins the program gets this link.
- Landing page name that is shown in the program card in Influencer Account. The landing page must contain a call-to-action (game purchase).
- Program terms:
Note
You can specify the URL and the name for two or more landing pages.
- Promo codes settings
- Game keys distribution settings
- Minimum size requirements for influencers channels (optional)
- Audience exceptions (optional):
- White list. Influencers in this list always have access to the program. If you add influencers to both lists, they can still join your program.
- Black list. Influencers in this list do not have access to the program. If you add influencers to both lists, they can still join. If you add them to the black list after they have joined the program, they will still have access to it.
- Program’s target audience (optional):
- Geo
- Languages
- Gender
- Age
- Programs special terms (optional)
Note
If you want to delay creating the program, click Save draft and exit. All your changes will be saved.
- Click Submit program to complete program creation.
The program type for promoting games via an extensive database of affiliate networks. A program must satisfy the minimum of the required promotional materials.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Affiliate networks program type.
- On the Game profile step:
- Specify the following:
- Game title
- Genre
- Game developer (optional)
- Game publisher (optional)
- Official website URL
- Program description
- Steam App ID (optional)
- Release date (optional)
- Select the game’s business model:
- Premium
- Free-to-play
- Select the game’s platform:
- PC
- Steam
- Mobile
- Web
- Specify promotional materials (optional):
- Upload promo files
- Link to promo materials
- Specify the following:
Note
You can complete the game profile automatically from its Steam page. Click Autofill from Steam, enter your Steam App ID, and click Import.
- On the Program settings step specify:
- Program terms:
- participation period
- revenue sharing percentage
- end of revenue sharing
- time zone that determines the participation period and the end of revenue sharing
- Landing page URL that is automatically converted to the unique tracking link. Each influencer who joins the program gets this link.
- Landing page name that is shown in the program card in Influencer Account. The landing page must contain a call-to-action (game purchase).
- Program terms:
Note
You can specify the URL and the name for two or more landing pages.
- Excluded traffic types (optional):
- Social media marketing
- Search engine marketing
- Mobile advertising
- Mail-outs
- Motivated traffic
- Redirection
- Other
- Program’s target audience (optional):
- Geo
- Languages
- Excluded traffic types (optional):
Note
If you want to delay creating the program, click Save draft and exit. All your changes will be saved.
- Click Submit program to complete program creation.
Service program types
The program type for promoting games by making sponsorship deals with content creators on YouTube, Twitch, and Twitter.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Influencer sponsorship program type.
- On the Game info step:
- Specify the following:
- Game name
- Game link
- Budget for sponsorship
- Add any special information for the program (optional).
- Specify the following:
- On the Influencer info step:
- Specify the links to the profiles of influencers you want to work with.
- Choose influencers from the recommended ones (optional).
- Click Submit program to complete program creation.
The program type for distributing game keys via popular video game marketplaces.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Digital marketplaces program type.
- On the Game info step:
- Specify the following:
- Game name
- Game is already out or not
- Game link
- Add any special information for the program (optional).
- Specify the following:
- On the Marketplaces info step:
- Specify the links to the marketplaces you want to work with.
- Choose marketplaces from the recommended ones (optional).
- Click Submit program to complete program creation.
The program type for selling games distributed on popular digital platforms.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Digital distribution platforms program type.
- On the Game info step:
- Specify the following:
- Game name
- Game is already out or not
- Game link
- Add any special information for the program (optional).
- Specify the following:
- On the Platforms info step:
- Specify the links to the distribution platforms you want to work with.
- Choose platforms from the recommended ones (optional).
- Click Submit program to complete program creation.
The program type for distributing Android games via a variety of mobile stores.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Mobile stores program type.
- On the Game info step:
- Specify the following:
- Game name
- Game is already out or not
- Game link
- Add any special information for the program (optional).
- Specify the following:
- On the Stores info step:
- Specify the links to the Android stores you want to work with.
- Choose Android stores from the recommended ones (optional).
- Click Submit program to complete program creation.
The program type for promoting browser games via game portals.
- Go to Partner Network in your Publisher Account and click Create program.
- On the Program type step:
- Enter the program name.
- Select the Web game distribution portals program type.
- On the Application acceptance step, check the program details and send the application to your Account Manager.
Note
Before sending the application, learn all the requirements for game portals.
Your progress
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