Event analytics

You can use this feature if you have already integrated Pay Station and set up at least one account: Google Analytics, Facebook Ads/Facebook Analytics, or AppsFlyer.

Notice

Google Analytics and Facebook collect data if a user gave their permission to use all cookies or consented to use analytical and performance cookies on the GDPR banner.

Integration with analytics platforms

Connecting Google Analytics, Facebook Pixel, and AppsFlyer in your Publisher Account allows you to track events happening in Pay Station when users interact with it.

You can track the following events:

Google Analytics

To connect the analytics platform:

1. Open your project in Publisher Account.
2. Go to Pay Station > Settings.
3. In the Apps section, choose Google Analytics.
4. Click Connect.

When you connect Google Analytics, the correspondent events will be sent to your Google Analytics account. You can find these events in Google Analytics in Behaviour > Events > Top Events.

You can track the following events:

Facebook Analytics

To connect the analytics platform:

1. Open your project in Publisher Account.
2. Go to Pay Station > Settings.
3. In the Apps section, choose Facebook Pixel.
4. Click Connect.

When you connect Facebook Pixel, the correspondent events will be sent to your Facebook Analytics account. You can find these events in Facebook Analytics in Business Settings > Measure & Report > Analytics > Pixels > Overview.

You can track the following events:

To integrate the analytics platform:

1. Go to your Publisher Account > Pay Station > Settings.
2. Select Google Analytics/Facebook Pixel from the Apps section.
3. Insert your tracking ID and click Connect.

When you integrate Google Analytics and Facebook Pixel, the correspondent events will be sent to your Google Analytics and Facebook Analytics accounts.

AppsFlyer

1. Open your project in Publisher Account.
2. Go to Pay Station > Settings.
3. In the Apps section, choose AppsFlyer.
4. Click Connect.

5. In the AppsFlyer Dev Key field, enter the developer key. You can find this information in your account in AppsFlyer:
   1. Go to the My Apps section.
   2. Click View brand bundles.
   3. In the line of a corresponding brand bundle, click the copy icon in the Web dev key column.

6. Click Connect.

1. Go to the My Apps section.
2. In the Available Apps section, choose an app you need and click View in PBA.

Example of displaying of collected analytics events:

You can also see the analytics events in the Dashboards > People-Based Attribution section. You can track the following events:

Payment UI events

Payment interface events are processed via the postMessage mechanism when opening Pay Station in an iframe, new window or with Pay Station Embed.

Example of scenario for processing messages sent via postMessage:

1. Subscribe to receive messages sent via postMessage.
2. Parse the data for the event into a JSON format.
3. Implement a check for the presence of the event that needs to be processed.

4. When the required event is received, implement the logic for processing it. In the example below, the text is output to the console. You can add your own logic.

window.addEventListener('message', (event) => {
  const eventData = JSON.parse(event.data);

  if (eventData.command === 'open-payment') {
    console.log('hello!')
  }
});

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