Set up promotional campaigns

After you integrate the store into the game, you can set up coupons, promo codes, bonuses, or discount promotions to attract new users and increase sales.

You can also run personalized promotions, that is, set up campaigns for the specific users. You can set the number of items available to the user for the promotion. This is only possible for promotional campaigns with discounts and promotional campaigns with bonuses.

If you have been integrated with the Login product already, do these before setting up personalized promotions for users:

1. Set up user attributes for your project.
2. Set user attributes schema in the Login section.

Attributes are user features that are stored as key-value pairs. With the help of the attributes you can:

• segment users
• prepare personal storefronts for each group of users in your Web Shop.

To ensure the integrity of transmitted data, you can set attribute validation rules in JSON Schema format in Publisher Account, and manage user attributes using Login API methods or webhooks. You can also edit the attributes values in your Publisher Account. For more information, refer to How-to set up user attributes.

Coupons have codes that grant free items without any purchase or shopping cart. To use a coupon, a user should enter the code in the game, website, or mobile application. The linked reward is then delivered to the user’s inventory. Rewards can include:

• virtual currency package
• virtual item

Promo codes apply a discount to the shopping cart or add free items to the cart during checkout. After activating the promo code and paying for the items in the cart, the user can receive one of the following rewards:

• a discount that applies to the user’s cart
• bonus items:
• virtual currency package
• virtual item including a bundle or time-limited items

Users can also receive a bonus when buying promotional items. Bonuses can include:

• virtual currency package
• virtual item including a bundle or time-limited items

A discount promotion allows you to set up a discount on one or more items. An unlimited number of promotions can be applied to one item. Discounts are not cumulative, but are applied to the cost of individual item. Discounts can apply to one or several of the following items:

• virtual currency package
• virtual item including time-limited items