Site Builder

Xsolla Site Builder allows partners to create a site to sell or distribute game keys and game copies. Key features include:

  • Ready-to-use set of patterns and themes
  • Game Keys Widget as a monetization option
  • Publishing on Xsolla’s domain
  • Google Analytics
  • Compliance with the GDPR requirements
  • Protection against security breaches and DDoS attacks

Basic Concepts

Basic concepts of Site Builder include:


Blocks are the logically divided sections in Site Builder combining components with the same purposes.

To find all the blocks, go to Publisher Account > Site Builder > Open Site Builder.

HeaderKey actions related to the game: language settings, loggin in, shopping cart, and custom buttons.
Call to actionFeatures to prompt an immediate response from users or encouraging them with an immediate sale.
GalleryImages, screenshots, and videos used to increase interest to the game.
DescriptionTexts and media materials to increase interest to the game.
PacksSales of game subscriptions, pre-orders, and game keys on various levels.
StoreSales of virtual items and virtual currency.
NewsLatest news and updates that may be interesting for gamers.
Social media widgetsAccess to social networks of games for faster communication with gamers.
FAQsMost common questions and answers related to the game.
Custom codeHTML scripts for custom features that are not provided in Site Builder.
System requirementsMinimum and recommended hardware and software needed to download and launch the game correctly on different platforms.
FooterExtra options and information related to the game.


Components are the separate features in Site Builder grouped by logical blocks.

Log inLog in users to the landing page and give them access to private landing sections. Located in the Header block.
ButtonSell packages and subscriptions. Located in the Header/Call-to-action block.
SubscribeSubscribe users to a newsletter and get the latest news and updates. Located in the Call-to-action block.
PlatformsMake the game available for downloading on different platforms by providing a link. Located in the Call-to-action block.
LightboxShow a pop-up with a game trailer from YouTube/Vimeo. Located in the Call-to-action block block.
ContentUpload and edit the latest news and updates from Launcher and change the settings for its publication. Located in the News block.
StoreLoad virtual items and virtual currency from Store and sell on the landing page. Located in the Store block.
Share optionsShare the game link in different social networks. Located in the Footer block.
Age restrictionsRestrict access to the game for the users of a certain age. Located in the Footer block.
Global themeSet up the landing global style with page backgrounds, key colors, and fonts. Located in the Global Theme block.
Language settingsLocalize the landing into different languages to make the page available for certain game audiences. Located in the Language settings block.
AssetsUpload media materials to use them in any landing blocks. Located in the Assets settings block.

Extra Tools

Extra tools are the additional apps that help to promote the game and attract more users.

To find all the tools, go to Publisher Account > Site Builder > Configure > Apps.

Google Tag ManagerManage JavaScript and HTML tags used to track your site's traffic.
Google AnalyticsTrack and report your site's traffic.
Facebook PixelA piece of code for your website that lets you measure, optimize, and build audiences for your advertising campaigns.
Twitter PixelTrack the actions users take after viewing or engaging with your ads on Twitter.
Google AdsThis guide is designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue.
Facebook AdsThis guide is designed to help you with everything you need to know in order to set up your Facebook ad campaign.
Google OptimizeManage A/B testing, website testing & personalization tools for small businesses to help deliver engaging customer experiences.
Game magazinesFind websites to present your game and introduce new people to your gaming world.
Xsolla Partner NetworkCreate and manage influencer and affiliate programs.

User Flow

Integration Flow

To integrate Site Builder:

  1. Register an Xsolla Publisher Account.
  2. Create a project.
  3. Configure the basic integration of the Game Keys module.
  4. Create a site.

Creating a Project

  1. Go to Projects and click Create new project.
  2. In setup mode:
    1. Add project name.
    2. Provide a link to the game’s site.
    3. Disable webhooks.
    4. Enable tokenless integration.

Creating a Site

  1. Go to the Site Builder section and click Create site.
  2. Provide a Site URL.
  3. Go to the Site Builder application and continue working on the site.
  4. In Game Keys section settings choose the packages you want to sell on your site.

Note: You can manage publication settings in Publisher Account.


Our Recipes will help you try out some of the advanced features of Site Builder: