Site promotion with Google Merchant Center

How it works

Google Merchant Center is one of the Google for retail tools, which allows you to create product feeds for your site and set up advertising campaigns for these feeds. With this tool, you can improve the ranking of your site in the Google search engine, increase organic traffic to it, and improve monetization of your game.

Who can use it

Partners who have already integrated Site Builder and who sell game keys, virtual items and virtual currency on the site.

How to get it

To set up promoting your site with Google Merchant Center:

  1. Switch your project to the Commerce API methods.
  2. Open the table with the product data in Publisher Account.
  3. Sign up to Google Merchant Center.
  4. Confirm the URL address of your site.
  5. Create a feed with the product data.
  6. Launch an advertising campaign in Google.

Switching your project to the Commerce API methods

  1. Go to Publisher Account > Project settings > Integration settings.
  2. Set the Integrate Commerce API toggle to On.

If you created a site with the Store template and there are several buttons for selling game keys, virtual items and virtual currency, go to the builder, set up buttons again and republish your site.

When you create a site with the Store template, your project is switched to the Commerce API methods automatically.

Opening the table with the product data

  1. Go to Publisher Account > Site Builder.
  2. Click Configure.
  3. Select Google Merchant Center from the Apps section and click Get list of items.

The table is created based on the product data from your site and loaded automatically into the project.

URL address confirmation

To start promoting your site, you need to confirm the ownership of the URL address of your site. To confirm it, click Fix it in the warning box.

Specify the URL address of your site in the Site tab and select one of the confirmation tools:

  • Google Analytics. To connect the tools, use the Integration with analytics platforms recipe.
  • Google Tag Manager.
  • Uploading an HTML file to the site.
  • Creating a feed

    1. Go to Google Merchant Center and open the Products tab.

    1. In the Multiple products block, click Create product feed.

    1. On the first step, specify the country of sale and content language in the feed.

    If you want to set up product selling in several countries, click the Add button and specify an additional country of sale.

    1. On the second step, specify the feed name and select Google Sheets as the source of the product data.

    1. On the third step, click Select an existing Google spreadsheet.

    The table with the product data must be opened first in Publisher Account. Otherwise, it will not appear in the list of existing documents.

    1. Click Create feed.

    The created feed will appear on the Products tab during the day.

    Launching an advertising campaign

    To set up an advertising campaign for the created feed, go to Growth > Manage programs and select a promotional tool. To learn how the tool works, click Get started/Complete interest form in the tool card.

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