How to sell items on your site

Selling products can help attract users to the site to improve game monetization. You can sell products using a Store block or a sales button. With Site Builder templates, you can sell virtual items, virtual currency, bundles, and game keys.

Detailed information on selling game keys is provided in these instructions.
Detailed information on selling virtual items for mobile games is provided in these instructions.

User flow

  1. The user goes the site.
  2. The user clicks the purchase button.
  3. A modal window for authentication or entering an email opens (depending on the type of item).
  4. The user completes the purchase in the opened payment interface.

Integration flow

  1. Create an item catalog.
  2. Add a Store block or a purchase button.
  3. Complete and publish the site.

Create catalog

To create catalog:
  1. Open your project in Publisher Account.
  2. In the side menu, click Store.
  3. Click:
    • Connect — if you do not have virtual items yet.
    • Configure — if you have previously connected virtual items.
  4. You can sell on the site the following products:
Note
Web Shop template does not support the sale of game keys or bundles that include keys.

Creating a Store block or Buy button

A Store is for selling a catalog of products on the website. The block displays all items from the group you selected for sale.
A buy button is a tool for selling individual items. You can use the button in several blocks of the builder. With the button, you can sell only bundles and game keys.

If you are creating a site using Web Shop or Single game page template, the block is added to the site automatically.

If you are creating a site using other templates and want to add Store block to the site:

  1. Open the project in Publisher Account.
  2. In the sidebar menu, click Site Builder.
  3. Click Open Site Builder.

  1. Click Add Block in the site template.
  2. From the list, select the Store block.
  1. In the dropdown list, choose the type and group of the product you want to sell on the site.
Note
If the list does not contain any products yet or if you want to add a new one, click the product creation button or go to the Set up purchases link at the bottom of the section.
  1. To sell different types of products, add shop sections. To do this, in the Store block menu, click Add Store Section.
  2. To sell products in different parts of the site, add additional Store blocks.

Editing and publishing site

If needed, you can do the following:
  • Modify the set of site blocks.
  • Edit blocks: change default settings, text, images.
  • Change the color scheme of the site.
To improve the effectiveness of the site:
  • Configure SEO tags and localization.
  • Make changes to the domain (optional). To do this, go to the Site Builder and click Configure in your site card. In the Domain section, make changes to the Xsolla domain or connect your custom domain.

After you have edited the site, publish it.

Note
If site publishing is unavailable, make sure the following conditions are met:
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Last updated: March 19, 2025

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