Create campaign with LiveOps builder

LiveOps Builder is a tool for creating campaigns that run automatically. Use it to motivate users to make a purchase. For example, to bring back users who stopped paying, to offer more to users who already pay, and to remind users about an unfinished checkout.

To create a campaign, you select a group of users, set an action (e.g., send an email), and set when Xsolla performs this action. You can start from a ready-made template or create the campaign from scratch.

Limitations:

• At the moment, the LiveOps builder supports only email campaigns.
• Xsolla sends the email once, at the start date and time. Only users who are in the segment at that time receive the email.
• The sender address is [email protected] and can’t be changed.
• Emails are sent only to users who have consented to receive communications from Xsolla.

Create campaign from scratch

To create a campaign from scratch:

2. Open the context menu anywhere on the canvas and select Personalization > LiveOps Campaign.

3. Specify:
   • Campaign title.
   • Campaign description.
4. Click Next.
5. Set the trigger. Specify the start date, time zone, and time.
6. Set the conditions. Hover over the dot on the right side of the Trigger node and click the + icon.

• To select an existing segment:
  1. In the context menu, select Use existing segment.
  2. In the condition node, click Add segment and select the segment from the drop-down list.

• To create a new segment:
  1. In the context menu, select Create new segment.
  2. Specify the segment name.
  3. Specify the condition:
     1. Select the user attribute from the drop-down list.
     2. Select the comparison operator.
     3. Specify the user attribute value.
  4. To add more conditions, click Add condition and fill in the displayed fields (optional).
  5. Click Create segment.

7. Set the action. Create the email layout:
   1. Hover over the dot on the right side of the Condition node and click the + icon.
   2. In the context menu, select Send email to users.
   3. Specify an email subject.
   4. Write the email body:
      1. In the Editor tab, enter the text. To use a ready-made email layout, click the + icon in the left corner of the email editor and select a template.
      2. In the Code tab, add HTML markup. You can also create the basic layout in the editor and add other features in the code. For example, add your own tracking elements, such as UTM parameters in links or a tracking pixel.

8. Run a test to find any errors in the campaign conditions (optional). To do this click the icon in the tool bar.

9. Click Create campaign.
10. In the modal window, click one of the following:
    • Activate – to activate the campaign immediately.
    • Save as inactive – to activate the campaign later.

When you save a campaign, a node appears on the canvas.

Create campaign from template

The canvas has a set of email campaign templates with preset conditions and email layout. You can change all values after you select a template.

Each template includes an email with a recommended offer idea:

• Payer reactivation: A limited Web Shop offer. Set the price slightly above the user’s average check. Include a bonus.
• Payer upsell: A special offer. Set the price at about two times the average check. Show a 30–50% discount or a bonus.
• Abandoned cart recovery: A reminder with a link that returns the user to checkout or to your Web Shop.

To create a campaign from the template:

2. In the toolbar, click the icon.
3. In the pane of the selected campaign, click Use template.

4. Edit preset campaign title and description (optional).
5. Click Next.
6. In the Trigger node, specify the start date, time zone, and time.
7. Create a segment. You can edit preset campaign conditions and save the changes or create a new segment.

8. In the Action node, replace all placeholders in square brackets with your own values or images. For example, replace [Partner logo], [Game Name], [item name], and [X]%.

9. Customize email layout (optional).
10. Run a test to find any errors in the campaign conditions (optional). To do this click the icon in the tool bar.

11. Click Create campaign.
12. In the modal window, click one of the following:
    • Activate – to activate the campaign immediately.
    • Save as inactive – to activate the campaign later.

Manage campaign

When you save a campaign, a node appears on the canvas. To manage the campaign, use the node toolbar:

1. On the canvas, click the campaign node.
2. In the toolbar, click the icon of the action that you need:
   • Edit
   • Duplicate
   • Delete
   • View campaign analytics

Activate or deactivate campaign

Xsolla doesn’t trigger the action (e.g., doesn’t send emails) for an inactive campaign. Activate the campaign before the start date and time.

You can activate or deactivate the campaign in the following ways:

• from the campaign card
• while editing the campaign
• from the campaign list

View campaign analytics

To see the results of a campaign, add an Analytics node to the campaign node.

1. On the canvas, click the campaign node.
2. In the toolbar above the node, click the icon.

An Analytics node appears on the canvas and connects to the campaign node.

For email campaigns the node shows the following metrics: