Integration with analytics platforms

How It Works

Connecting Google Analytics and Facebook Pixel in your Publisher Account will allow you to track events happening in Pay Station when users interact with it.

You can track the following events:

Google Analytics

Category Action Description Label
paystation open-{state_name} Opening a page in the payment UI. -
paystation click-email-submit Sending an email from any page. The name of the page is passed in 'label'. state
paystation click-btn-share Clicking the button to share via a social network. The social network name is passed in 'label'. name
paystation click-btn-pay Clicking the Pay Now button on the billing data entry form. payment_method_name
paystation click-btn-return-url Clicking the Return to Store/Start again button. status
paystation choose-payment-widget Clicking on the payment method widget. The widget name is passed in 'label'. name
paystation choose-method Selecting the payment method. The payment method name is passed in 'label'. name
paystation change-status-done Changing the payment status.
If the user closes the payment UI or leaves the page, and then the status changes, the event message is sent.
state

Custom dimensions for Google Analytics

Dimension Name Description
1 version Pay Station version.
2 purchase_invoice_id Payment invoice ID in the Xsolla system.
3 external_id Payment invoice ID in the partner’s system.
4 purchase_sku SKU of the purchased item.
5 purchase_sku_digitalContent SKU of the purchased game keys package.
6 total_sum Total purchase amount. All fees are included.
7 total_sum_currency Total purchase amount currency.
8 pid ID of the payment system.
9 projectId Project ID.
10 country Payment country.
11 projectName Name of the project.

Facebook Analytics

Event Description
open-{state_name} Opening a page in the payment UI. The state name is passed in 'parameters'.
click-email-submit Sending an email from the status page. The state name is passed in 'parameters'.
click-btn-share Clicking the button to share via a social network. The social network name is passed in 'parameters'.
click-btn-pay Clicking the Pay Now button on the billing data entry form. The payment method name is passed in 'parameters'.
click-btn-return-url Clicking the Return to Store/Start again button. The status name is passed in 'parameters'.
choose-payment-widget Clicking on the payment method widget. The widget name is passed in 'parameters'.
choose-method Selecting the payment method. The payment method name is passed in 'parameters'.
change-status-{status_name} Changing the payment status.
If the user closes the payment UI or leaves the page, and then the status changes, the event message is not sent.

Who Can Use It

Partners who have already integrated Pay Station and set up at least one account: Google Analytics or Facebook Ads/Facebook Analytics.

How to Get It

To integrate the analytics platform:

  1. Go to your Publisher Account > Pay Station > Settings.
  2. Select Google Analytics/Facebook Pixel from the Apps section.
  3. Insert your tracking ID and click Connect.

When you integrate Google Analytics and Facebook Pixel, the correspondent events will be sent to your Google Analytics and Facebook Analytics accounts.

You can find these events in: