Integration with analytics platforms

How It Works

Connecting Google Analytics and Facebook Pixel in your Publisher Account will allow you to track events happening in Pay Station when users interact with it.

You can track the following events:

Google Analytics

CategoryActionDescriptionLabel
paystationopen-{state_name}Opening a page in the payment UI.-
paystationclick-email-submitSending an email from any page. The name of the page is passed in 'label'.state
paystationclick-btn-shareClicking the button to share via a social network. The social network name is passed in 'label'.name
paystationclick-btn-payClicking the Pay Now button on the billing data entry form.payment_method_name
paystationclick-btn-return-urlClicking the Return to Store/Start again button.status
paystationchoose-payment-widgetClicking on the payment method widget. The widget name is passed in 'label'.name
paystationchoose-methodSelecting the payment method. The payment method name is passed in 'label'.name
paystationchange-status-doneChanging the payment status.
If the user closes the payment UI or leaves the page, and then the status changes, the event message is sent.
state

Custom dimensions for Google Analytics

DimensionNameDescription
1versionPay Station version.
2purchase_invoice_idPayment invoice ID in the Xsolla system.
3external_idPayment invoice ID in the partner’s system.
4purchase_skuSKU of the purchased item.
5purchase_sku_digitalContentSKU of the purchased game keys package.
6total_sumTotal purchase amount. All fees are included.
7total_sum_currencyTotal purchase amount currency.
8pidID of the payment system.
9projectIdProject ID.
10countryPayment country.
11projectNameName of the project.

Facebook Analytics

EventDescription
open-{state_name}Opening a page in the payment UI. The state name is passed in 'parameters'.
click-email-submitSending an email from the status page. The state name is passed in 'parameters'.
click-btn-shareClicking the button to share via a social network. The social network name is passed in 'parameters'.
click-btn-payClicking the Pay Now button on the billing data entry form. The payment method name is passed in 'parameters'.
click-btn-return-urlClicking the Return to Store/Start again button. The status name is passed in 'parameters'.
choose-payment-widgetClicking on the payment method widget. The widget name is passed in 'parameters'.
choose-methodSelecting the payment method. The payment method name is passed in 'parameters'.
change-status-{status_name}Changing the payment status.
If the user closes the payment UI or leaves the page, and then the status changes, the event message is not sent.

Who Can Use It

Partners who have already integrated Pay Station and set up at least one account: Google Analytics or Facebook Ads/Facebook Analytics.

How to Get It

To integrate the analytics platform:

  1. Go to your Publisher Account > Pay Station > Settings.
  2. Select Google Analytics/Facebook Pixel from the Apps section.
  3. Insert your tracking ID and click Connect.

When you integrate Google Analytics and Facebook Pixel, the correspondent events will be sent to your Google Analytics and Facebook Analytics accounts.

You can find these events in: