How to work with promotions

Promotions is a marketing tool that enables you get new users and increase sales. To enable promotions:

  1. Open your project in Publisher Account and go to the Distribution > Cloud Gaming section.
  2. In the game pane where you want to enable promotions, click Edit info. If you haven’t published your game yet, you will see the Fill info button.
  3. Go to the Promotion tab.
  4. Set toggles for promotions you want to enable to active.
  5. Click Save changes.
The following promotions are available for your game:
PromotionDescription
Free trialGives users an opportunity to try out the game for free for a limited duration. When configuring, you need to choose who will have access to the game. To do this, check one or both boxes:
  • Authorized players — the free trial is available only to the signed-in users.
  • Guest players — the free trial is available to guest users. If this is the only box checked, signed-in users need to spend their orb balance to play the game.
Game salesAllows you to sell game keys for your cloud game. Available options:
  • Show modal with keys on trial ended — the promotion is displayed in a modal window only during free trials. To use it, enable the Free trial promotion first.
  • Show keys on gameplay overlay — the promotion is not time-limited and is available to users at overlay screens, e.g., during game pauses.
When enabling this promotion in Publisher Account, you also need to select a game key package you want to sell. For detailed information, refer to the instructions for selling cloud game keys.
Welcome bonusGives users a welcome bonus of one orb after they complete registration in your game. Orbs are virtual currency that users can spend on playtime to try out the game.
Referral systemAllows you to launch a referral program and attract new users. A referrer will get 10% in gold orbs on their referral’s first orbs purchase. This promotion is enabled for each game in your project by default.
Gold orbs are a special type of orbs rewarded to referrers in the referral program. These orbs can be used to launch and play games.
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Last updated: October 8, 2025

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