Quick start

The express scenario allows you to create a Web Shop starter configuration without manual setup, using data from the game’s App Store page. This enables you to evaluate the appearance, structure, and usability before connecting a real item catalog.

To create a Web Shop starting configuration:

1. Open your project in Publisher Account.
2. On the main project page, click Change focus and select Set up Web Shop for mobile games.
3. On the Create Web Shop template step, click Create template.

4. Select the Web Shop type:
   • Single-page store — a simplified Web Shop format. Suitable if you need to minimize the user journey to purchase and launch the store as quickly as possible.
   • Multi-page web portal — an advanced Web Shop format that allows you build a full-featured platform for player engagement. Suitable for working with content (news, rewards), as well as in-game traffic acquisition scenarios. You can direct users to content pages without direct item sales, complying with platform requirements, and then encourage purchases within Web Shop.

5. Click Continue.
6. On the Express tab, add a link to your game in App Store. The information from your game’s App Store page is used to generate items, images, and other Web Shop content in your game’s style.

7. Click Create Web Shop.

When the express scenario is launched, a Web Shop starter configuration is created and includes:

• a site with a color scheme matching the game
• item cards and banners
• reward systems (reward chains, daily rewards)
• demo news articles

Once Web Shop is successfully created, click Continue setup to return to the focus settings and proceed to the next step.

The express scenario creates only a preliminary version of the store. To prepare Web Shop for launch, configure:

• user authentication
• item catalog
• LiveOps and promotion tools
• main blocks and additional blocks
• webhook handling

Once configured, test and publish the site.

Last updated: March 31, 2026