Quick start
The express scenario allows you to create a Web Shop starter configuration without manual setup, using data from the game’s App Store page. This enables you to evaluate the appearance, structure, and usability before connecting a real item catalog.
Make sure you have created a project in Publisher Account.
If your project already has a website created with the Web Shop template, the express scenario steps for creating a Web Shop won’t be available. Instead, you can customize the existing Web Shop and proceed directly to configuring the item catalog.
To create a Web Shop starting configuration:
- Open your project in Publisher Account.
- On the main project page, click Change focus and select Set up Web Shop for mobile games.
- On the Create Web Shop template step, click Create template.
- Select the Web Shop type:
- Single-page store — a simplified Web Shop format. Suitable if you need to minimize the user journey to purchase and launch the store as quickly as possible.
- Multi-page web portal — an advanced Web Shop format that allows you build a full-featured platform for player engagement. Suitable for working with content (news, rewards), as well as in-game traffic acquisition scenarios. You can direct users to content pages without direct item sales, complying with platform requirements, and then encourage purchases within Web Shop.
- Click Continue.
- On the Express tab, add a link to your game in App Store. The information from your game’s App Store page is used to generate items, images, and other Web Shop content in your game’s style.
- Click Create Web Shop.
When the express scenario is launched, a Web Shop starter configuration is created and includes:
- a site with a color scheme matching the game
- item cards and banners
- reward systems (reward chains, daily rewards)
- demo news articles
Once Web Shop is successfully created, click Continue setup to return to the focus settings and proceed to the next step.
The express scenario creates only a preliminary version of the store. To prepare Web Shop for launch, configure:
The express scenario allows you to create a Web Shop starter configuration without manual setup using data from the game’s App Store or Google Play page. This enables you to evaluate the appearance, structure, and usability before connecting a real item catalog.
To create a Web Shop starting configuration:
- Go to the landing page for mobile games account.
- Add a link to your game in App Store or Google Play. The information from your game’s App Store or Google Play page is used to generate items, images, and other Web Shop content in your game’s style.
- Click Create Web Shop.

Wait for the generation to complete. As a result, you will see a pre-configured site — you can view the desktop and mobile design versions, as well as 2 types of your site:
Single-page Web Shop — a simplified Web Shop format. Suitable if you need to minimize the user journey to purchase and launch the store as quickly as possible.
Multi-page web portal — an advanced Web Shop format that allows you to build a full-featured platform for player engagement. Suitable for working with content (news, rewards), as well as in-game traffic acquisition scenarios. You can direct users to content pages without direct item sales, complying with platform requirements, and then encourage purchases within Web Shop.

- Proceed to create an account or log in to your existing one — fill in the fields on the Sign in or Sign up tab and click Continue.
The Web Shop starter configuration of 2 types will be added to your project. Both types include:
- a site with a color scheme matching the game
- item cards and banners
- reward systems (reward chains, daily rewards)
- demo news articles
The express scenario creates only a preliminary version of the store. To prepare Web Shop for launch, configure:
The express scenario allows you to create a Web Shop starter configuration without manual setup, using data from the game’s App Store page. This enables you to evaluate the appearance, structure, and usability before connecting a real item catalog.
To create a Web Shop starting configuration:
- Open the project in your account.
- Initiate the Web Shop creation in one of the following ways:
- Go to the Ecosystem Dashboard section. On the Create Web Shop step page click Create Web Shop.
- Go to the Web Shop section and click Create Web Shop.
- Open the project in your account.
- Go to the Storefronts > Websites section and click Create Web Shop.
- Open the project in your account.
- Go to the Storefronts > Websites section and click Create Web Shop.
- Open the project in your account.
- Go to the Storefronts > Websites section and click Create Web Shop.
- Select the Web Shop type:
- Single-page shop — a site where all sections are placed on a single page.
- Multi-page web portal — a site with three separate pages: a main page, an item catalog page, and a news page.

- Click Use this template.
- On the Express tab, add a link to your game in App Store. This allows you to quickly create a page in the style of your game: images and the game title, developer information, and a color scheme are automatically added to the page.
- Click Generate Web Shop.

- Once your Web Shop is successfully created, click Open editor to proceed to site fine-tuning.
When the express scenario is launched, a Web Shop starter configuration is created and includes:
a site with a color scheme matching the game
item cards and banners
reward systems (reward chains, daily rewards)
demo news articles
The express scenario creates only a preliminary version of the store. To prepare Web Shop for launch, configure:
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