Discount promotions

Discount promotions are a marketing tool for getting new players and increasing sales.

Restrictions:

  • You can set the discount only in percentage value in the range from 1 to 99.
  • You can’t apply regional restrictions to discount promotions.

You can set up promotions for any number of items. Apply an unlimited number of discount promotions to one item.

Notice

You can set up different types of promotions for a game or list of games: discounts, coupons, promo codes, and bonuses.

If several promotions are valid for a game or list of games at the time of purchase, discounts are applied to the item one by one. The order in which discounts are applied does not matter.

For example:

The price of a game key is $10. In Publisher Account, the following promotions have been created for the game keys:

  • Black Friday discount promotion with a discount of 10% from November 4–30
  • Sale discount promotion with a discount of 20% from November 15 – December 15
  • promotion with a promo code for a 5% discount from November 4–30

If the game key is purchased on November 20, both discount promotions and a promotion with a promo code are valid.

The total cost of the key is then calculated as (($10 - 10%) - 20%) - 5% and will be $6.84.

How to get it

You can set up discount campaigns in one of the following ways:

Set up via Publisher Account

If you set up discount promotions via Publisher Account, you can:

  • Set up a discount with a percentage value.
  • Set up discount promotions that are available for a limited time.
  • Set up discounts that apply to any types of items:
    • virtual currency packages
    • virtual items (including time-limited items)
    • game keys
    • bundles

The following actions aren’t currently available in Publisher Account:

  • Set up discounts with fractional values.
  • Set up discounts with an unlimited time period.
  • Edit discount promotions with an Active status.

You can use API methods to enhance your discount promotions configuration options.

Note
New promotions are inactive by default. To activate your discount, go to discount editing after its creation.

To set up a promotion via Publisher Account:

  1. Go to Store > Promotions and click Create promotion in Publisher Account.

  1. Specify the required parameters:
    1. Enter the promotion title.
    2. Choose Discount as a promotion type.
    3. Decide the discount amount.
    4. Choose the product type.

    1. Choose one or several items that will have a discount.

Note
To choose different item types for one promotion, first choose one type of item and check if they are displayed in the List of affected items field. After that, go back to the Product type field and choose another type.

  1. Click Next.
  2. You can limit the promotion period. To set it up, on the Condition and limit page, set Limit number of times one user can use promotion to On and specify the limit.
  3. To set up personalized promotions, set Promotion for only specific users to On and follow this instruction.
  4. Click Next.

  1. Set the campaign start and end dates.
  2. Click Next.

  1. Check the settings and click Save and exit.

Note
While a promotion is active, you cannot change it.

  1. To activate a promotion:
    1. Find the promotion in your promotions catalog.
    2. Click the ••• menu button and select Edit plan.

    1. In the upper right corner, open the drop-down menu and choose Activate promotion.

Set up via API methods

To work with discount promotions, you can use the methods from the Discount subsection from the Promotions method group.

To create the promotion via API methods:

  1. Call the Create discount promotion for item method with required parameters.
  2. Call the Update item promotion method with the “is_enabled”:true parameter to activate the promotion.

To edit the promotion via an API, call the Update item promotion method with new promotion parameters. You can also edit the promotion that has the Active status.

When creating or editing a discount promotion via API methods, you can also:

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"items": null

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"items": [{
     “sku”: “strw2030”
  }, {
     “sku”: “strw4060”
  }, {
     “sku”: “cupred200”
  }
]

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"discount": {
    “percent”: ”49.9”
}

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"items": [{
     “sku”: “storm_shield”
  }, {
     “sku”: “heaven_crystals_pack_x500”
  },{
     “sku”: “strw2030”
  }
]

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"items": [{
     “sku”: “brilliant_game_sku_steam”
  }
  ]

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“date_end”: null

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Last updated: December 30, 2022

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