Loyalty program

The Loyalty program allows users to accumulate bonuses from purchases made in the Web Shop. Bonuses are in the form of virtual currency that they can spend on virtual items on the site.

You can set up virtual currency in the following ways:

• via bonus promotions
• via bundles

User flow

1. User goes to the Web Shop where they set up a loyalty program.
2. User clicks Login and logs in.
3. User buys promotional items for real currency.

4. Virtual currency is awarded to the user. Its quantity is shown in the site’s header.

5. User buys items for virtual currency in the site’s special section.

How to get it

Preliminary actions

1. Sign up to Publisher Account.
2. Create a project in Publisher Account and open Site Builder.
3. Create site via template Web Shop.

Integration flow

1. To create a new virtual currency that will be used only in Web Shop:
   1. Open your project in Publisher Account.
   2. In the side bar click Store.
   3. In the Virtual currency panel click:
      • Connect – if you don’t have virtual currency
      • Configure – if you previously connected virtual currency

4. Click New virtual currency.
5. Specify the parameters of the new virtual currency and click Create currency.

2. Create a group of items that will be sold for virtual currency. To do this:
   1. In Publisher Account, go to the side menu and click Store.
   2. In Virtual items panel click:
      • Connect – if you don’t have virtual items
      • Configure – if you connected virtual items previously

3. Click the + icon and choose Create group from the menu.
4. Specify the new group’s parameters and click Create group.
5. Go to the group of items you created and click Create item.
6. Specify the item’s parameters and price in virtual currency.
7. Click Create item.

3. Add a section of items, sold for virtual currency, to the site. To do this:
   1. Go to Site Builder.
   2. Add block Store or new section to existing block Store.
   3. Select Purchase type – Virtual items and specify items group that will be sold for virtual currency.

Set up accrual of virtual currency for purchasing items in the following ways:

• Via bonus promotions
• Via bundles

1. In Publisher Account, go to the side menu and click Store.
2. In the Promotions and rewards pane, click Configure.

3. Click Create promotion and assign a name to the promotion.
4. Select Bonus the Promotion type.
5. In the Promotion items section, select Virtual items. Currency is awarded to the user for buying these items.
6. In the Bonus items section, select Virtual currency and the quantity that is awarded for buying one promotion item.

Note

Bonuses on the site are not automatically shown to users. To let users know about a promotion, add information about bonuses to the item’s description.

1. In Publisher Account, go to the side menu and click Store.
2. In the Bundles panel, click Configure.

3. Click Create new bundle.
4. Fill in the Settings section in the bundles section.
5. In the Product section, specify the item and how much you need to buy to receive virtual currency.
6. Click Add product and indicate how much virtual currency is accrued when purchasing this item.
7. Click Next and enter the price of the bundle.
8. Click Next and check the bundle’s composition.