The campaign type for promoting a game through content creators on platforms like YouTube or Twitch. The game version used for this campaign type should allow creators to produce video content.

To create a campaign:

1. Open your project in Publisher Account, go to the User acquisition > Creator marketing > Campaigns section and click Create campaign.

2. On the Campaign type step:

1. 1. Enter the campaign name.

1. 2. Select the Creators campaign type.

3. On the Game profile step:

1. 1. Specify the following:
      • Game title
      • Genre
      • Game developer (optional)
      • Game publisher (optional)
      • Official website URL
      • Campaign description
      • Steam App ID (optional)
      • Release date (optional)
      • Link to promo materials (optional)

1. 2. Select the game’s business model: premium or free-to-play

1. 3. Choose one or several release platforms.

4. On the Campaign settings step fill in the following sections:

1. 1. In the Revenue share section specify:
      • participation period
      • revenue share percentage
      • end of revenue sharing term
      • time zone

1. 2. In the Shop experience section select the type of landing:

1. 1. • Creator storefront:

1. 1. 1. 1. Enter the Campaign URL ID. It will be automatically converted into the creator’s personalized storefront URL. Each creator who joins the campaign will receive their own version of this store.

1. 1. 1. 2. Select the items from your catalog that will be available for sale in the creator’s store.

1. 1. • Link to non-personalized shop:

1. 1. 1. 1. Enter the website name.

1. 1. 1. 2. Enter the landing page URL that will be automatically converted to the unique tracking link. Each creator who joins the campaign gets this link.

1. 3. In the Campaign details section configure game keys and promo codes distribution:

1. 1. • Application moderation is enabled by default. This means that a creator can apply to join the campaign, and their application can be approved or rejected. You can disable moderation requests. To do this:

1. 1. 1. 1. In White list field check the box Make the campaign available for white list only.

1. 1. 1. 2. Add creator accounts that can join your campaign without additional moderation.

1. 1. 1. In this case, your campaign will not be available to other creators.

1. 1. • To grant creators a free copy of your game when they join the campaign:

1. 1. 1. 1. Set the Give game keys toggle to On.

1. 1. 1. 2. Upload game keys by importing a CSV file.

1. 1. 1. 2. Specify the URL for the page where keys can be activated.

1. 1. • To allow creators to offer discounts to their audience:

1. 1. 1. 1. Set the Add promo codes toggle to On.

1. 1. 1. 2. Choose the discount type:
            • Fixed – specify the discount percentage.
            • Range – set a range within which creators can generate their own promo codes.

1. 4. In the Audience requirements section enter the minimum and maximum number of followers in the relevant platform (optional).

1. 5. In the Exceptions section add creators to the black list or white list to control access to your campaign (optional):

1. 1. • White list. Creators in this list always have access to the campaign. If you add creators to both lists, they can still join your campaign.

1. 1. • Black list. Creators in this list do not have access to the campaign. If you add creators to both lists, they can still join. If you add them to the black list after they have joined the campaign, they will still have access to it.

1. 6. In the Target audience section configure targeting by geography, language, gender and age (optional).

1. 7. In the Special terms section add any additional comments or participation requirements (optional).

5. Click Next to complete campaign creation.

After you have created a campaign, it is submitted for approval. Once approved, the campaign appears in Creator Account on the day it launches.

The campaign type for promoting games via an extensive database of affiliate networks. This type of campaign must satisfy the minimum of the required promotional materials.

To create a campaign:

1. Open your project in Publisher Account, go to the User acquisition > Creator marketing > Campaigns section and click Create campaign.

2. On the Campaign type step:

1. 1. Enter the campaign name.

1. 2. Select the Affiliate networks campaign type.

3. On the Game profile step:

1. 1. Specify the following:
      • Game title
      • Genre
      • Game developer (optional)
      • Game publisher (optional)
      • Official website URL
      • Campaign description
      • Steam App ID (optional)
      • Release date (optional)

1. 2. Select the game’s business model: premium or free-to-play

1. 3. Choose one or several release platforms.

1. 4. Specify promotional materials (optional):
      • Upload promo files
      • Link to promo materials

4. On the Campaign settings step fill in the following sections:

1. 1. In the Revenue share section specify:
      • participation period
      • revenue share percentage
      • end of revenue sharing term
      • time zone

1. 2. Landing page URL that is automatically converted to the unique tracking link. Each creator who joins the campaign gets this link.

1. 3. Landing page name that is shown in the campaign card in Creator Account. The landing page must contain a call-to-action (game purchase).

1. 4. Excluded traffic types (optional):
      • Social media marketing
      • Search engine marketing
      • Mobile advertising
      • Mail-outs
      • Motivated traffic
      • Redirection
      • Other

1. 5. Program’s target audience (optional):
      • Geo
      • Languages

5. Click Next to complete campaign creation.

After you have created a campaign, it is submitted for approval. Once it’s approved, the program is distributed as an offer to all connected affiliates/affiliate networks and added to the Affiliate Network Campaigns dashboard on the day it launches.