Get started
Integration flow
flowchart LR
A(Register in Publisher Account) --> B(Create new project)
B --> C(Integrate Pay Station)
C --> D(Set up settings)
D --> E(Submit campaign)
To integrate Partner Network:
- Sign up to Publisher Account.
- Configure a Publisher Account project. The first project is automatically created after you sign up for an account.
- Integrate the payment solution.
- Create and launch a campaign.
Refer to the instructions for creating a project and ensuring compliance with legal requirements.
Glossary
Affiliate
An individual or company that promotes a game developer’s affiliate campaign by advertising the game on their website, purchasing traffic, or using traffic arbitrage. In return, they receive a commission from the developer for each purchase made by a referred user (referral).
Affiliate network
An intermediary between a game developer and an affiliate. It aggregates developer campaigns and advertising platforms, provides access to a broad affiliate base, and supports promotion, website event tracking, as well as payout calculation and processing.
Creator
An author of public content whose opinion influences purchase decisions. This influence is based on their authority, expertise, status, or established relationship with their audience. Creators typically focus on a specific niche and build an audience around it. In the gaming industry, most creators are video content creators who produce game reviews, gameplay videos (let’s plays), or run live streams.
Free-to-play
A business model for distributing games in which users can start playing for free. The primary monetization method for free‑to‑play games is in‑game purchases.
Partner campaign
A form of business cooperation between a game developer and a collaborator aimed at promoting the game by driving traffic to it. The game developer shares a certain percentage of its revenue with the collaborator for each referral. By acting as an intermediary between the participants, Xsolla lets developers and collaborators use a convenient tool to manage their respective campaigns. One project can have an unlimited number of time-based campaigns. The following campaign types are supported to launch:
- for creators
- for affiliates/affiliate networks
Premium
A business model for distributing games in which users purchase access to the game. This model may include either a complete game with no additional purchases or a game with an in‑game store or other paid content.
Revenue share
A business model used in the Partner Network in which the game developer pays the partner a share of the revenue generated by each referral. Key features of the Revenue Sharing model:
- No upfront payment is required to launch the campaign.
- The game developer sets the revenue share percentage they are willing to offer.
- All calculations and payouts are handled by Xsolla.
How it works
Was this article helpful?
Thank you for your feedback!
We’ll review your message and use it to help us improve your experience.Found a typo or other text error? Select the text and press Ctrl+Enter.
