Attribution types
Campaign attribution lets Partner Network assign transactions to the relevant creators and correctly calculate payouts for their participation in campaigns. The following attribution types are available in Partner Network campaigns:
Each attribution type suits different tasks, so choose the type based on how the creator promotes the game. You can combine attribution types, for example, a creator storefront with a promo code or a tracking link with a promo code.
Creator storefront
A creator storefront is a personal website with game items that Partner Network provides to a creator for participating in a campaign. Users open the storefront via the creator’s link and make purchases there. The storefront is linked to the creator, so all transactions in the storefront are attributed to that creator.
%%{init: {'themeVariables': { 'noteBkgColor': 'transparent', 'noteBorderColor': 'transparent', 'labelBoxBkgColor': 'transparent', 'labelBoxBorderColor': '#8ADCEC', 'altSectionBkgColor': 'transparent' }}}%%
sequenceDiagram
participant PN as Partner Network
participant C as Creator
participant U as User
participant CS as Creator storefront
participant PS as Pay Station
PN->>C: Provides storefront link
C->>U: Shares storefront link
U->>CS: Follows storefront link
CS-->>U: Displays storefront
activate CS
note right of CS: Carries hardcoded creator attribution
deactivate CS
opt User is not authenticated
U->>CS: Logs in or signs up
end
U->>CS: Selects item and clicks Buy
CS->>PS: Redirects user to Pay Station
U->>PS: Makes purchase
PS->>PN: Sends transaction data with creator attribution
activate PN
note right of PN: Attributes purchase to creator
deactivate PN
Promo code
A promo code is a unique code that a user enters at checkout to get a discount on a purchase. All transactions with a promo code are attributed to the creator the promo code is assigned to.
%%{init: {'themeVariables': { 'noteBkgColor': 'transparent', 'noteBorderColor': 'transparent', 'labelBoxBkgColor': 'transparent', 'labelBoxBorderColor': '#8ADCEC', 'altSectionBkgColor': 'transparent' }}}%%
sequenceDiagram
participant PN as Partner Network
participant C as Creator
participant U as User
participant PS as Pay Station
PN->>C: Provides promo code
C->>U: Shares promo code
U->>PS: Enters promo code
U->>PS: Makes purchase
PS->>PN: Sends transaction data with promocode
activate PN
note right of PN: Attributes purchase to creator
deactivate PN
Tracking link
A tracking link is a unique link to the game website that a creator uses to distribute the game. When a user follows the link, the proxy saves the tracking link to the browser local storage. At checkout, Pay Station gets the tracking link from the local storage and links the transaction to it.
Attribution setup depends on the website where the user makes a purchase:
- If it is a creator website created in the creator account, attribution works automatically.
- If it is your own website, add the Partner Network script to it.
For details, see the Set up payment attribution page.
%%{init: {'themeVariables': { 'noteBkgColor': 'transparent', 'noteBorderColor': 'transparent', 'labelBoxBkgColor': 'transparent', 'labelBoxBorderColor': '#8ADCEC', 'altSectionBkgColor': 'transparent' }}}%%
sequenceDiagram
participant PN as Partner Network
participant C as Creator
participant U as User
participant PX as Proxy
participant B as Browser
participant LP as Landing page
participant PS as Pay Station
PN->>C: Provides tracking link
C->>U: Shares tracking link
U->>PX: Follows tracking link
PX->>B: Saves tracking link to local storage
PX->>LP: Redirects user to landing page
opt User is not authenticated
U->>LP: Logs in or signs up
end
U->>LP: Selects item and clicks Buy
LP->>PS: Redirects user to Pay Station
U->>PS: Makes purchase
PS->>B: Requests tracking_id from local storage
B-->>PS: Returns tracking_id
PS->>PN: Sends transaction data with tracking link
activate PN
note right of PN: Attributes purchase to creator
deactivate PN
Useful links
Last updated: October 15, 2026Found a typo or other text error? Select the text and press Ctrl+Enter.
