Create Web Shop for mobile games

Web Shop is a solution based on Xsolla site builder that allows you to monetize your mobile game without relying on traditional payment platforms or building a separate app. Web Shop runs on Xsolla’s infrastructure and works in desktop and mobile browsers, as well as in Progressive Web App.

Create site

Express scenario

The express scenario allows you to create a Web Shop starter configuration without manual setup, using data from the game’s App Store page. The starter configuration includes:

• A site with a color scheme matching the game.
• Pre-generated AI content: items, banners, reward systems (reward chains, daily rewards), and news articles.

This enables you to evaluate the Web Shop’s appearance, structure, and usability before connecting a real item catalog.

When creating, you can select the Web Shop type:

• Single-page store — a simplified Web Shop format. Suitable if you need to minimize the user journey to purchase and launch the store as quickly as possible.

• Multi-page web portal — an advanced Web Shop format that allows you to build a full-featured platform for player engagement. Suitable for working with content (news, rewards), as well as in-game traffic acquisition scenarios. You can direct users to content pages without direct item sales, complying with platform requirements, and then encourage purchases within Web Shop.

To proceed with this scenario, on the main project page in Publisher Account, click Change focus and select Set up Web Shop for mobile games. Then on the Create Web Shop template step, click Create template. You can find detailed information in the Quick start section.

Using template

You can create a new site via the Xsolla site builder at any time.

The Web Shop template includes the essential blocks for building a single-page store. You can customize and remove these blocks, as well as add new ones. To create a multi-page web portal, you need to add each page manually.

You can configure your site’s style in the following ways:

• automatically generate it based on data from App Store or Google Play
• set it up manually

To create a site using a template, go to the Storefronts > Websites section, click Create site and select the Web Shop template. You can find detailed information in the Create site and customize main blocks section.

Prepare Web Shop for launch

After configuring the UI, prepare Web Shop for launch. To do this, configure:

• user authentication
• item catalog
• LiveOps and promotion tools
• main blocks and additional blocks
• webhook handling

Once configured, test and publish the site.

Useful links