Attribution types

With the program attribution, you can assign transactions to specific influencers and make the correct payouts for their participation in programs.

The following attribution types are available in Partner Network programs:

• Promo code. This is a unique code that allows a user to receive a discount for their purchase while paying for it.

• Sending data in token. This is an attribution type in which the data required to track a purchase is sent in a token.

• Registration event. This is a way to attribute users’ in-game purchases using their User ID from the game.

• Tracking link. This is a unique link to the game site that the influencer uses to distribute the game.

According to the degree of reliability, the gradation of attribution types is as follows:

• promo code
• sending data in token
• registration event
• tracking link

Useful links