How to create site for game sales

How it works

A site created with Xsolla Site Builder allows for pre-orders and purchasing keys for already released games on various platforms.

On the website, you can configure:

• Selling and distributing free game keys
• Personalization
• Regional sales restrictions
• Promotional codes and coupons
• Discounts

The interaction diagram between the user and the game sales page is shown below. Order creation, opening the payment interface, sending emails with game keys, and displaying the purchase status are handled on the Xsolla side.

You can sell game keys in two ways:

• Using the Single game page template. This template is suitable for selling a single game and allows you to import information from your game to the website: multimedia, texts, and colors will appear automatically.
• Using the Multiple games store template. This template is suitable for selling multiple games and an item catalog. When using this template, you can also add a shopping cart to the website.

How to get it

To set up game keys selling:

1. Create game keys via Publisher Account.
2. Add game keys to your site.
3. Complete and publish the site.

Create via Publisher Account

To create a game key:

1. Open your project in Publisher Account and go to the Items catalog > Game keys section.
2. Click New game key package.
3. Set the basic package settings:
   • SKU
   • Game title
   • Attributes (optional)
4. Click Save and continue.
5. Select the game distribution platforms and upload a CSV or TXT file with keys.
6. If you want to sell the game before its official release, set the Pre-orders toggle to On. You can specify the release date when the game keys will be delivered to users when creating the keys or later.
7. Click Save and continue.

8. You can set prices or create free keys that users can get without spending real currency:
   • To create a free key package, toggle Free game key.
   • To set a price, toggle Paid game key and specify the price in one or multiple currencies.

9. If you want to limit the number of times one user can buy game key, set the Limit for game key purchase per user toggle to On.
10. Click Save and continue.

Create site

• Single game page template
• Multiple games store template

1. In the side menu, click Storefronts > Websites.
2. Click Create site.
3. Choose Single game page template.
4. If the game is hosted on the Steam or Epic Games Store platform, add a link to the game on one of these platforms for automatic store design setup. After adding the link, the following will be displayed on the website:
   • images from your game
   • game information
   • frequently asked questions
   • colors
   • age restrictions
   If you want to manually customize the store design or if your game is not available on these platforms, set the toggle to Off for Use game data from Steam or Epic Games Store.
5. In the Game Edition section, select the appropriate key package for each edition of the game. In this section, you can:
   • Add or remove editions.
   • Edit the list of advantages of game editions, titles, descriptions, and images. For the most profitable game edition, we recommend enabling the Best value setting.

1. In the side menu, click Site Builder.
2. Click Create site.
3. On the page with templates, select the Multiple games store.
4. Click on Add Block and select the Store block.
5. Set the Item type to Game keys.
6. Use the cart for game keys (optional). To do this, go to Cart settings and set the toggle switch for Use Cart to On.
7. If you plan to use promo codes for game keys, set the toggle switch for Show Promo Code Field to On. To set up promo codes, refer to the instructions.

Note

Promo codes are available only to authorized users. If promo codes are used on the website, make sure that you have enabled user authentication.

Editing and publishing the website

If necessary, you can:

• Change the set of website blocks.
• Edit blocks: change default settings, texts, images.
• Modify the color scheme of the website.

To improve the website’s effectiveness:

1. Configure SEO tags and localization.

2. Make changes to the domain (optional). To do this, go to Storefronts > Websites and click Configure. In the Domain section, edit the Xsolla domain name or use your own domain.

After you have edited the website, publish it.

Useful links