Web Shop

Create a Web Shop to monetize your game without relying on traditional payment platforms or building a separate app. Web Shop runs on Xsolla’s infrastructure and works in desktop and mobile browsers, as well as in Progressive Web App.

Key features:

• Configure your storefront using a flexible site builder

• Support for various liveops tools, including:

  • Promotions
  • Subscriptions
  • Rewards
  • Daily rewards
  • Offer chains
  • Loyalty program
  • Referral program
  • Personalization

• Enable purchases through Pay Station, which supports over 1,000 payment methods

You can explore the in-game store demo site created using the Web Shop template in the site builder.

Play demo

Detailed demo walkthrough

Explore the Web Shop demo and test common scenarios — no setup required.

How it works

The diagram below illustrates the typical flow of how Web Shop interacts with your game — from user login to receiving purchased items in-game.

User flow

1. User goes to your site.
2. User logs in or signs up on the site.
3. User chooses items and proceeds to the payment step.
4. User pays for the items.
5. User sees the purchased items in their account in the game.

Basic integration flow

1. Create a project.
2. Create a Web Shop site and customize the main blocks.
3. Create item catalog in one of the following ways:
   • Import item catalog from App Store, Google Play, or PlayFab
   • Import item catalog from JSON file
   • Use API calls
   • Set up catalog manually.
4. Set up user authentication.
5. Implement granting of purchases to the user.
6. Set up selling subscriptions (optional).
7. Set up a unique domain for your Web Shop (optional).
8. Test Web Shop in sandbox mode.
9. Publish the site.

Now you can share the Web Shop link with your users.

After the integration is complete, connect analytics services and test Web Shop in live mode.

Extended Web Shop setup

You can use extended features for Web Shop:

1. Synchronize Web Shop with your game. Use API calls to automatically update your item catalog and promotions.
2. Set up regional pricing. Increase your sales by setting up prices for different regional price regulations.
3. Set up and run promotion campaigns. Increase your sales with discounts, bonuses, promo codes, time-limited offers, and other promotions.
4. Add a bonus feature. Increase loyalty of current users or attract new ones by offering something for free regularly.
5. Provide personalized offerings for certain authorized users, for example, a welcome bundle for new users.